Lumber & Lawn
Dealer website with a live product catalogue & quote requests
What needed solving
Nearly thirty years of trade and an authorised dealership for a major equipment brand, but the online presence was a dated brochure page. The product range lived in the shop's stock system and nowhere else, so customers phoned to ask what was available, pricing was quoted by hand, and any change to the range meant asking a developer to update the site.
What I delivered
A fast, content-driven Next.js site that reads its catalogue directly from the dealer's existing back-office database. Products, categories, variants and prices are managed in the system the staff already use - mark an item active and it appears on the site within a minute, with brand detection, category browsing and individual product pages generated automatically. Quote requests and contact enquiries are validated server-side and emailed to the shop with a reply-to set to the customer, and the whole thing is built for search visibility with proper metadata, sitemaps and fast image handling.
What it does
- 01Catalogue driven live from the dealer's existing stock system - no double capture
- 02Category explorer and product pages with variants, pricing and descriptions
- 03Automatic brand tagging with a brand showcase for authorised lines
- 04Request-a-quote and contact forms with server-side validation and email delivery
- 05Services, about and heritage pages built for a local, trust-first audience
- 06Short-lived catalogue caching so pages stay quick under load
- 07Animated, mobile-first UI with scroll reveals and responsive galleries
- 08SEO-ready metadata and structure for local search
